Highland Style launched in 2020 with one goal: create a clean, sustainable alternative to the toxic pomades dominating the haircare market. By late 2022, the founders had a product people loved but no system to scale it.
With no ad spend and only a story to tell, the founders turned to Casadigi Media to help bring their mission to life. Two years later, Highland is an eight-figure brand with a devoted customer base, a full-funnel growth engine, and a powerful marketing ecosystem built to scale.
$0 in paid media to $10M+ in annual revenue
Multi-channel scaling success
Personal Care
Paid Social · Google PPC · Amazon · Email Marketing
When Highland approached Casadigi Media in late 2022, they were a fresh-faced personal care brand based in Boulder, Colorado. Armed with one product, roughly a thousand Instagram followers, and a deep belief in the power of organic, sustainable ingredients, they had built a cult following around their Glacial Clay Pomade but had never touched paid advertising.
Their mission was clear: scale responsibly, stay true to their ethos, and build a business that could compete with legacy players without compromising on quality or community.
They had the vision.
Casadigi brought the system.
Highland was starting from ground zero.
No ad account history.
No previous performance data.
Just a great product and a handful of lifestyle content assets shot in-house.
The founders had strong brand instincts but lacked the media buying expertise and structure needed to turn early traction into long-term growth. They needed more than an ad buyer. They needed a full-funnel partner who could build the machine.
This was not about scaling spend. It was about building the entire growth engine from scratch.
From day one, Casadigi Media acted as Highland’s embedded growth department, managing paid social, paid search, creative direction, campaign strategy, and performance feedback loops under one roof.
Here is what we built:
We started with evergreen Meta and Google campaigns, architected to isolate top-of-funnel acquisition from retargeting.
On Meta, we tested human-first creatives rooted in Highland’s founder story and ingredient transparency. On Google, we layered branded search with early-stage PMax campaigns to capture high-intent demand.
Product releases were mapped in advance. Content was planned in cycles. Campaigns were timed to match customer demand and inventory availability.
As performance stabilized, we scaled responsibly by reinvesting into content creation, audience expansion, and structured creative testing.
.png)
From founder-led storytelling to educational content and review-style UGC, we focused on human-first ad creative that made the brand feel real.
Across all platforms, dozens of iterations were tested and refined, not just to win impressions, but to win customers.
Today that creative backbone continues to drive 2.30x average ROAS on Meta and 2.40x on Google.
Once Meta and Google reached stable performance, we introduced TikTok ads to expand reach and capture upper-funnel attention.
While ROAS on TikTok stabilized around 1.20x, the platform’s UGC-friendly nature helped generate top-of-funnel lift and increase first-touch engagement with Highland’s audience.
Our work extended far beyond paid social.We advised on landing page improvements, refined launch pacing, and supported retention strategies across email and SMS.
This full-funnel alignment allowed Highland to increase conversion rates while maximizing lifetime value, all without adding internal headcount.
.png)
Casadigi Media acted as Highland’s full-stack growth department with paid media, strategy, creative direction, and optimization all under one roof.
No internal hires.
No fragmented freelancers.
Just one integrated team, aligned on growth and fully embedded in the brand.
What started as a values-first brand with a personal mission is now a multi-million dollar business.
Casadigi didn’t just scale Highland’s media. We scaled their story.
And by doing so, helped turn a single-product launch into a category-defining business with staying power.
If your brand is already selling online but growth feels capped or unpredictable, Casadigi Media helps bring clarity, control, and structure to paid media without compromising who you are.
Yes, Let’s Talk Growth >Casadigi Media did not just buy media. We brought clarity and cohesion to Highland’s entire marketing ecosystem.
Paid Social, Google, and TikTok worked in sync to drive awareness, acquisition, and retention. With guidance from our team, Highland’s landing pages were optimized for conversion, and their email flows evolved into a high-converting post-purchase engine that strengthened lifetime value.
By plugging Casadigi’s full-stack growth team into their brand, Highland scaled without the overhead of hiring in-house. There was no need for a creative director, ad buyer, strategist, or email specialist. We brought it all.
This was not a vendor relationship.
It was a partnership built to grow and to last.
Within the first year, Highland moved from zero paid acquisition to a profitable multi-channel growth engine.
What began with a single hero product and no advertising infrastructure quickly evolved into a system capable of consistently acquiring customers across Meta, Google, and TikTok.
Revenue followed the system.
The brand moved from modest early traction into multi-million dollar annual revenue, supported by a growing base of repeat customers and expanding product releases.
Customer acquisition accelerated alongside revenue, bringing tens of thousands of new customers into the brand while repeat purchases continued to compound.
The result was not just growth.
It was predictable, repeatable scale.
Casadigi Media has been Highland’s growth partner for over 2.5 years, not just managing media but helping shape the brand’s evolution from the inside out.
From early testing days to major product rollouts, we’ve remained deeply embedded in their team, providing consistent strategy, performance direction, and creative iteration. Our partnership has been defined by trust, adaptability, and a shared commitment to building something sustainable, not just scalable.
This isn’t a typical client-agency relationship. It’s an ongoing collaboration that has helped Highland become one of the most respected emerging brands in personal care, and we’re proud to still be part of that story.
Scaling isn’t just about buying media.
It’s about building systems, telling stories, and compounding smart decisions.
Highland did just that.
And Casadigi Media was there to drive it every step of the way.
Highland Co-Founders
"Casadigi finally makes it feel as though we have our own team in house. [Their] unique and tailored approach to acquiring new customers works for our business. Their world class creativity and data-driven thinking has grown us from a small haircare brand out of Boulder, CO to a national company truly making a dent in the industry at large. The numbers speak for themselves.”
From the first call to every decision after, we treat your business with care, clarity, and curiosity—always looking for ways to make things work smarter, faster, and more profitably. We’re not here for quick wins or vanity metrics. We’re here to build what lasts. You know where your brand could go. We’re here to help you get there.
Yes, Let’s Talk Growth >.png)
