At the start of 2023, 3 Marthas was a trusted heritage children’s brand with over 35 years of wholesale success but zero direct-to-consumer sales history. They knew parents loved their products. What they didn’t know yet was how to turn that trust into predictable online demand. With Casadigi Media as their partner, they entered the DTC space with focused testing across Meta and Google while building email as a foundation for retention and conversion.
The result? In their first year of selling direct, they established a profitable multi-channel presence, validating consumer demand and building a repeatable growth foundation.
$0 in paid media to $10M+ in annual revenue
Built a 7-figure growth engine from zero paid media
Personal Care & Grooming
Paid Social · Google PPC · Amazon · Email Marketing · CMO Strategy
3 Marthas had spent decades perfecting children’s clothing and accessories. Their reputation in B2B and wholesale was strong, but stepping into direct online sales was a new frontier.
The team knew the product and the audience. What they didn’t yet have was an acquisition engine, performance data, or clarity on which digital channels would reliably deliver profitable results.
So they turned to Casadigi Media to build a launch strategy that emphasized efficiency, learning,and long-term momentum.
Launching a direct-to-consumer channel from scratch is not the same as scaling one that already has history. For 3 Marthas, every metric started at zero.
There was no paid media history. No benchmark cost of acquisition. No tested creative formats. And limited understanding of customer behavior outside of wholesale partners.
The question was not just: “Can we find demand?”
It was: “Can we find demand profitably?”
Rather than pushing spend aggressively, the focus was on building a tested, efficient system that could grow over time. Channels were introduced methodically, each with a clear role in the customer journey:
Meta was used to introduce 3 Marthas to new audiences, particularly parents and gift buyers already engaging with similar brands.
Early efforts focused on broad targeting paired with creative testing to identify which messaging and product angles resonated most efficiently. Spend was kept controlled while testing variations in creative, copy, and audience segments.
As performance signals strengthened, budget was allocated toward the highest-converting combinations, allowing Meta to become a consistent top-of-funnel driver.
2. Google for High-Intent Capture
Google was introduced to capture existing demand from shoppers actively searching for premium children’s products.
Search campaigns focused on high-intent keywords tied to product categories and branded terms, allowing the brand to convert users already close to purchase.
Performance Max campaigns complemented this by showcasing product visuals directly in search results, improving click-through rates and purchase intent.
This combination allowed Google to operate as a lower-funnel channel with strong efficiency and immediate revenue contribution.
3. Creative Strategy Focused on Trust and Product Quality
Creative was rooted in the brand’s heritage and product quality, rather than relying on aggressive discounting or urgency-driven messaging.
Visuals highlighted product craftsmanship, gifting appeal, and real-life use cases. Messaging emphasized trust, longevity, and brand credibility built over decades.
This approach allowed 3 Marthas to attract higher-intent customers while maintaining brand positioning.
Instead of racing for scale, we raced for input signals:
Which audiences responded most cost-efficiently?
Which creative themes drew click-throughs?
Which messages converted first-time buyers into repeat buyers?
Within months, the answers became clear!
Whether you are launching DTC for the first time or refining your performance engine, Casadigi Media helps brands build repeatable, data-driven growth systems that last.
Yes, Let’s Talk Growth >By late 2023, 3 Marthas had proven what many brands hope for but few achieve early: Profitable channel performance with clear insight into what worked.
Meta and Google each returned more than twice their spend back in purchase value, signaling strong acquisition economics early in the launch. Email flows began to convert with a high single-digit conversion rate as the brand learned to talk with new customers at every key moment.
The expansion into direct-to-consumer was not theoretical. It was empirical — backed by data, sustained performance, and real revenue feedback from the market.
This wasn’t an explosive ramp. It was a steady, profitable-build moment that positioned 3 Marthas for scalable growth in the years ahead.
Many brands can launch direct-to-consumer. Few can launch it with metrics that prove economics before scale.
3 Marthas did exactly that.
They validated consumer demand. They built profitable channels. They learned faster than theyspent. And they now own a foundation they can scale with confidence.
Co-Owners, 3 Marthas
"Casadigi Media came into a 35 year old company with no online advertising and helped to double our direct to consumer sales with in just months. The Casadigi team was helpful, super communicative and always available. We couldn't recommend them more."
From the first call to every decision after, we treat your business with care, clarity, and curiosity—always looking for ways to make things work smarter, faster, and more profitably. We’re not here for quick wins or vanity metrics. We’re here to build what lasts. You know where your brand could go. We’re here to help you get there.
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